WISH FULFILMENT: FORBES INDIA INTERVIEW WITH OUR FOUNDER STEVE SIMS

WISH FULFILMENT: FORBES INDIA INTERVIEW WITH OUR FOUNDER STEVE SIMS

March 17, 2017

A wax statue of Daniel Craig, who played James Bond in Skyfall. A concierge services provider once turned their client into Bond and used hotels that were used in his movies Image: Leon Neal /AFP/ Getty Images

In an interview with Forbes India, our CEO and founder Steve Sims discusses the difference between great and truly exceptional concierge services – and why you should care.

While concierge services have been around for a while, making life easy for time-strapped individuals, taking care of everything from walking their dogs to picking up their dry cleaning and making arrangements for travellers all over the world, whether it be last-minute restaurant reservations or access to clubs, parties and special events, it is such bespoke experiences that they have come to epitomise with their elite memberships.

Take the instance of a woman who wanted The Bluefish, a US-based concierge service, to organise something special for her husband’s birthday. “He was a senior executive at one of these social media companies,” says Steve Sims, founder of The Bluefish. She had mentioned he liked golf and the firm came up with a plan. “They were in America, so we were thinking of flying them to Scotland or Portugal.” But during the course of their conversation, Sims learnt that the husband’s passion for golf was fuelled by his love for James Bond. Sims then decided to do away with the original plan and suggested a new one. “We transformed him into James Bond for a week,” he recalls. And it wasn’t mere role play. An entire story board was put in place, where they flew from London to Monaco to Russia, and used hotels that had been used in Bond movies. There were sports cars, speed boats, jets, shooting practice and they even had ‘spies’ walk up to him and say–‘You’re back, Mr Bond’!

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The Bluefish and Taste of Blue founder Steve Sims talks to Forbes India about the difference between great and truly exceptional when it comes to concierge services.

Get the full story at Forbes India and find out how you can choose the best concierge service for you and your needs.

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